2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile

Quidonc - Reverse Directory Enquiries from the Yellow Pages available on SMS

Who: Les Pages Jaunes (Yellow Pages) & Mobileway

Where: France

What: Les Pages Jaunes, the directory service from France Telecom, has recently launched Quidonc, a reverse directory service allowing customers to search for names and addresses associated to individual telephone numbers. This service has already proved popular on the web and via IVR, and is now being launched for the first time on SMS.
This service is very easy to use, simply send in an SMS with the telephone number in question to the Quidonc dedicated short number. Immediately an SMS is sent in response with the required name and address.

Why: Adding this SMS facility to the Quidonc service enables Les Pages Jaunes to offer its subscribers the widest access available to their reverse directory application without incurring any heavy infrastructure costs. Also payment is seamless through the use of premium SMS.

Outcome:The mobile Quidonc service has met with immediate success even without any form of pro-active advertising campaign. The user-friendly nature of the system the real-time feedback and ability to store any information received directly in the mobile directory are just a few of the compelling advantages attracting users to opt for the mobile Quidonc service.