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Quidonc - Reverse Directory Enquiries from the Yellow Pages available on SMS

Who: Les Pages Jaunes (Yellow Pages) & Mobileway

Where: France



What: Les Pages Jaunes, the directory service from France Telecom, has recently launched Quidonc, a reverse directory service allowing customers to search for names and addresses associated to individual telephone numbers. This service has already proved popular on the web and via IVR, and is now being launched for the first time on SMS.
This service is very easy to use, simply send in an SMS with the telephone number in question to the Quidonc dedicated short number. Immediately an SMS is sent in response with the required name and address.

Why: Adding this SMS facility to the Quidonc service enables Les Pages Jaunes to offer its subscribers the widest access available to their reverse directory application without incurring any heavy infrastructure costs. Also payment is seamless through the use of premium SMS.

Outcome:The mobile Quidonc service has met with immediate success even without any form of pro-active advertising campaign. The user-friendly nature of the system the real-time feedback and ability to store any information received directly in the mobile directory are just a few of the compelling advantages attracting users to opt for the mobile Quidonc service.