1. DIAL-A-DONUT

2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile


TV COMMERCE USING SMS - Order and Pay for your favourite CDs by SMS on VIVA TV

Who:Mobileway, AS Interactive and Viva

Where: Germany



What: VIVA TV, the number one music TV channel in Germany, is the first to launch a mobile commerce service, an ‘Info & Order’ solution based on SMS. Launched at the end of 2002, every video clip featured on the VIVA Channel includes a reference code known as an INFO & ORDER KEY (IOKEY) or reference code which viewers text in by SMS. This allows fans to:
- Request more information on the artist
- Find out tour dates
- Buy tickets for the concerts
- Purchase CDs
Purchases are processed using Mobileway’s micro-payment solution, the Instant SMS Premium solution.
Based upon premium rate SMS, the Mobileway Instant SMS Premium solution provides VIVA viewers with an easy-to-use, secure purchasing channel. It also provides VIVA with a simple means to seamlessly process messages with an automated system to forward the SMS requests to the appropriate ticket or album supplier and distribution point.
Project management for the ‘Info & Order’ scheme is handled by AS Interactive.

Why: VIVA is the first German TV Channel to offer an innovative and user-friendly mobile-commerce solution to its entire audience. The interactivity and ease-of-use of this application are the main factors behind the immediate adoption by VIVA viewers.

Outcome: Available on all of the mobile networks in Germany (T-Mobile, Vodafone, O2 and E-Plus), the widespread availability to all viewers has ensured that Info & Order is a fantastic success!
Since its launch, the level of merchant transactions has continued to increase month on month reaching a consistently high volume of purchases via the channel.