2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile

Become a DJ on SkyRock Radio

Who: SkyRock and Mobileway

Where: France

What: SkyRock, the leading youth radio station in France with a listenership of under 25 years, has launched a whole series of fun applications based upon the Mobileway Fun Suite.
During the programmes listeners can send in SMS with their opinion on live debates, participate in competitions and text in song requests.
Mobileway has implemented a whole range of applications such as :
> M-Instant Win: Listeners can play games live on the air simply by sending an SMS in response to questions asked by the DJs.
> M-Random Win application comes in addition to select a winner at random according to a particular ranking decided beforehand.
In addition to these games listeners can send in requests via SMS to the DJs to ask for their favourite track, or text in comments, trivia and gossip to chat with fellow music fans in an SMS community using Mobileway’s M-Moderator applications that offers the ability to send in comments, requests, or questions to the radio presenter in real-time during the various programmes.

Why: SkyRock’s principle aim in developing these interactive services was to communicate with its young public using the most effective means currently available. The youth enthusiasm for SMS and community chats is something that continues to grow at an incredible pace and these services allow SkyRock to fuel this trend.
Basing the services on premium rate SMS also ensures that the company can reap additional revenues streams.

Outcome: The initial launch featured only the M-Moderator application, but as enthusiasm and demand grew SkyRock quickly enriched the offer to the suite of applications in existence today. Traffic consistently surpasses 1,000,000 SMS month on month.