2. M-Mrk. with Sony
3. M-Enter. : Become a DJ on SkyRock Radio
4. M-Info. with Citibank
5. M-Mrk. to meet Pop Stars
6. M-Comm. : Informa - Ask the Chairman by SMS
7. M-Enter. : America's Cup
8. M-Enter. : Interact. Games on your Siemens Phone
9. M-Com. : Hotmail on SMS
10. M-Enter. with Shazam
11. M-Info. for Golfers
12. M-Mrk. Campaign with Pespi
13. M-Info. : Yellow Pages on SMS
14. M-Com. : Over The Air Payment For Java Content
15. M-Mrk. for Shoppers in Singapore
16. M-Enter. : SMS to TV with Tatamia
17. M-Enter. with Mobiquid
18. M-Enter. with Sportnews
19. M-Com. on Viva TV
20. M-Enter. : Urban Safari by SMS
21. M-Infor. : ZDNet on your Mobile
Mobileway, Battlemail, Siemens
Who: Mobileway, Battlemail, Siemens
What: In December 2001 the mobile version of "Battlemail Kung Fu" was launched on the Siemens C45 handset. Players can challenge one another to a virtual Kung Fu Battlemail, making moves using SMS to try and outwit their opponent with a series of high kicks and karate chops. The objectives for the launch of the highly successful multiplayer fighting game, was to generate revenue for the content provider and mobile operators. This application was the first to follow a revenue-sharing principle, with payment being shared among participating mobile operators, Siemens, Mobileway and battlemail.com.
Why: This revenue-sharing scheme pioneered by Siemens and Mobileway benefits all parties by opening up new channels of revenue for enhanced services across today's incumbent technologies, allowing further differentiation over competitors to ensure retention or growth in market share.
Outcome: A BAFTA-award nomination in November 2001 and an award for consumer excellence at this year's SMS 2002 conference in London for this mobile version of the game is testament to the popularity and success that Battlemail.com has achieved with its KungFu feast.
Since the launch, more than 20000 fights have taken place across mobile networks, across boundaries and across nationalities.