1. DIAL-A-DONUT

2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile


PEPSI ‘THEY’LL TAKE YOU THERE’ – AUSTRALIAN COLA MARKETING

Who: Mobileway, Communicator – a Sydney-based interactive marketing agency, Pepsi

Where: Sydney, Australia



What: Pepsi’s ‘We’ll take you there’ campaign, an SMS and mail-led contest running on the back of Pepsi drink cans invites consumers to send in their name and a keyword to become eligible for a prize draw offering winners the chance to attend the Melbourne and Sydney Rumba festivals. The competition also featured on Channel Ten's 'Pepsi Live' programme airing every Saturday evening and Sunday morning.

Why: A trial campaign to investigate the effectiveness of using SMS as a channel for entering promotions

Outcome: . Over 100,000 replies from combined mail & SMS campaign – 21% from mail and an outstanding 79% from SMS
6,500 responses from the 50-second TV slot on Pepsi Live show, testament to the rapid response rate that SMS affords
Overwhelming evidence regarding the efficacy of SMS as a competition response channel