2. M-Mrk. with Sony
3. M-Enter. : Become a DJ on SkyRock Radio
4. M-Info. with Citibank
5. M-Mrk. to meet Pop Stars
6. M-Comm. : Informa - Ask the Chairman by SMS
7. M-Enter. : America's Cup
8. M-Enter. : Interact. Games on your Siemens Phone
9. M-Com. : Hotmail on SMS
10. M-Enter. with Shazam
11. M-Info. for Golfers
12. M-Mrk. Campaign with Pespi
13. M-Info. : Yellow Pages on SMS
14. M-Com. : Over The Air Payment For Java Content
15. M-Mrk. for Shoppers in Singapore
16. M-Enter. : SMS to TV with Tatamia
17. M-Enter. with Mobiquid
18. M-Enter. with Sportnews
19. M-Com. on Viva TV
20. M-Enter. : Urban Safari by SMS
21. M-Infor. : ZDNet on your Mobile
Siemens OTA Payment Solution
Who: Siemens and Mobileway
What: Already successful partners for over two years, having launched the first SMS multi-player interactive game together in 2001 (the award-winning Mobile BattleMail KungFu game) Mobileway and Siemens have collaborated once again to develop an over-the-air (OTA) micro payment solution to support the deployment of JavaTM content.
The Mobileway Instant Premium service is a turnkey solution which allows mobile users to easily purchase various services from their JavaTM handsets, these services include handset upgrades, activating new services, downloading new game levels or even purchasing a complete JavaTM game. Payment is debited directly from the subscriber’s mobile phone bill.
The Mobileway Instant Premium OTA payment solution is based upon premium rate SMS and offers mobile operators two indisputable advantages:
> A new revenue stream from existing SMS infrastructure.
> New opportunities to rapidly deploy lucrative new entertainment services, currently one of the fastest growing areas of mobile technology.
Why: The Mobileway Instant Premium Solution enables rapid and global development of downloadable services for mobile subscribers. Providing a means of collecting monies for low value content without the need for added infrastructure cost ensures that operators can reap increased revenues from mobile entertainment services.
Outcome:One of the main deterrents to the creation of new and innovative mobile applications is the high costs associated with remunerating the relatively young content developer community. The development of this easy-to-install micro-payment solution will encourage the creation and the delivery of innovative applications to the market.