2. M-Mrk. with Sony
3. M-Enter. : Become a DJ on SkyRock Radio
4. M-Info. with Citibank
5. M-Mrk. to meet Pop Stars
6. M-Comm. : Informa - Ask the Chairman by SMS
7. M-Enter. : America's Cup
8. M-Enter. : Interact. Games on your Siemens Phone
9. M-Com. : Hotmail on SMS
10. M-Enter. with Shazam
11. M-Info. for Golfers
12. M-Mrk. Campaign with Pespi
13. M-Info. : Yellow Pages on SMS
14. M-Com. : Over The Air Payment For Java Content
15. M-Mrk. for Shoppers in Singapore
16. M-Enter. : SMS to TV with Tatamia
17. M-Enter. with Mobiquid
18. M-Enter. with Sportnews
19. M-Com. on Viva TV
20. M-Enter. : Urban Safari by SMS
21. M-Infor. : ZDNet on your Mobile
Angelic Content - Mobileway & Sony Pictures go ‘Full Throttle’ on Movie Promotion
Who: Mobileway & Sony Pictures Mobile
What: To support the launch of Charlie’s Angels: Full Throttle, Sony Pictures Mobile partnered with Mobileway and MIG to produce a complete end-to-end mobile entertainment package which together they could market to Operators in a number of territories.
The mobile entertainment package included polyphonic tones, SMS quizzes, Java games, and MMS images, all offered through a specially designed site and built up around a revenue-sharing business model.
In Spain, France, Italy, Australia, New Zealand, China, India, South Africa and Singapore, the three companies approached operators directly to offer them the chance to resell the services to subscribers and reap the rewards of associating with a large brand name as well as gaining extra revenues from the fan-base surrounding the film’s high-profile release.
In addition to building the entertainment package, Mobileway and MIG provided the necessary infrastructure to handle the deployment and delivery.
Why: Sony Pictures Mobile wanted to extend the reach of the marketing activities surrounding the film’s launch by supplementing the licensing deals held with major operators in some territories with a number of direct deals in countries previously untouched. Sony Pictures Mobile, MIG and Mobileway succeeded in directly deploying and marketing a pre-packaged range of revenue-generating mobile services to mobile operators in nine key territories.
Outcome: Successful launch of the services across all 12 of the territories ahead of the staggered global launch of the film itself.