2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile

Angelic Content - Mobileway & Sony Pictures go ‘Full Throttle’ on Movie Promotion

Who: Mobileway & Sony Pictures Mobile

Where: Global

What: To support the launch of Charlie’s Angels: Full Throttle, Sony Pictures Mobile partnered with Mobileway and MIG to produce a complete end-to-end mobile entertainment package which together they could market to Operators in a number of territories.
The mobile entertainment package included polyphonic tones, SMS quizzes, Java games, and MMS images, all offered through a specially designed site and built up around a revenue-sharing business model.
In Spain, France, Italy, Australia, New Zealand, China, India, South Africa and Singapore, the three companies approached operators directly to offer them the chance to resell the services to subscribers and reap the rewards of associating with a large brand name as well as gaining extra revenues from the fan-base surrounding the film’s high-profile release.
In addition to building the entertainment package, Mobileway and MIG provided the necessary infrastructure to handle the deployment and delivery.

Why: Sony Pictures Mobile wanted to extend the reach of the marketing activities surrounding the film’s launch by supplementing the licensing deals held with major operators in some territories with a number of direct deals in countries previously untouched. Sony Pictures Mobile, MIG and Mobileway succeeded in directly deploying and marketing a pre-packaged range of revenue-generating mobile services to mobile operators in nine key territories.

Outcome: Successful launch of the services across all 12 of the territories ahead of the staggered global launch of the film itself.