2. M-Mrk. with Sony
3. M-Enter. : Become a DJ on SkyRock Radio
4. M-Info. with Citibank
5. M-Mrk. to meet Pop Stars
6. M-Comm. : Informa - Ask the Chairman by SMS
7. M-Enter. : America's Cup
8. M-Enter. : Interact. Games on your Siemens Phone
9. M-Com. : Hotmail on SMS
10. M-Enter. with Shazam
11. M-Info. for Golfers
12. M-Mrk. Campaign with Pespi
13. M-Info. : Yellow Pages on SMS
14. M-Com. : Over The Air Payment For Java Content
15. M-Mrk. for Shoppers in Singapore
16. M-Enter. : SMS to TV with Tatamia
17. M-Enter. with Mobiquid
18. M-Enter. with Sportnews
19. M-Com. on Viva TV
20. M-Enter. : Urban Safari by SMS
21. M-Infor. : ZDNet on your Mobile
MSN Hotmail by SMS
Who: MSN and Mobileway
Where: Asia Pacific
What: Launched in May 2002, this project aimed to provide the 15 million Hotmail subscribers in Asia with a Mobile Hotmail service using two-way SMS, both in Chinese and English. Mobileway had to develop a bespoke mobile platform based upon ".net" technology in order to tackle the diversity that exists among the operators within the Asia Pac Mobile market.
It was also the first project to drive revenue sharing in Asia. Mobileway had to introduce the concept to some regions previously lacking in the appropriate billing infrastructure to handle premium SMS.
Why: To offer Asia Pac Hotmail subscribers the ability to check their mail on the move. To increase the traffic and consequently the ARPU for Mobile Operators across the region. To provide MSN with a means to bill for Hotmail which remains the world’s leading free web-based mail service.
Outcome: Initially launched with 3 operators : Singtel (Singapore), CSL (Hong Kong) and Chungwa Telecom (Taiwan), the high levels of traffic experienced led to the rapid extension of the service to 8 new operators in Philippines and Malaysia. The SMS traffic for this service experienced a 10-fold increase month on month in the first quarter and currently stands at more than 1 million messages a month. The success of mobile Hotmail provided a business case for the launch of MSN Messenger via SMS in November 2002.