2. M-Mrk. with Sony

3. M-Enter. : Become a DJ on SkyRock Radio

4. M-Info. with Citibank

5. M-Mrk. to meet Pop Stars

6. M-Comm. : Informa - Ask the Chairman by SMS

7. M-Enter. : America's Cup

8. M-Enter. : Interact. Games on your Siemens Phone

9. M-Com. : Hotmail on SMS

10. M-Enter. with Shazam

11. M-Info. for Golfers

12. M-Mrk. Campaign with Pespi

13. M-Info. : Yellow Pages on SMS

14. M-Com. : Over The Air Payment For Java Content

15. M-Mrk. for Shoppers in Singapore

16. M-Enter. : SMS to TV with Tatamia

17. M-Enter. with Mobiquid

18. M-Enter. with Sportnews

19. M-Com. on Viva TV

20. M-Enter. : Urban Safari by SMS

21. M-Infor. : ZDNet on your Mobile


Who: Mobileway, Adreact – Mobile Marketing solution provider, Dunkin Donuts – Franchised in Italy by Sweet & Co

Where: Rome, Italy

What: Four Billboard, 2-weeks on the radio, 1500 leaflets dropped among students and posters in all 8 of the stores was the lead-in to the Dunkin Donuts campaign in Rome. Donut-lovers were invited to enter a prize draw using SMS receiving in return a money-off or free coffee voucher sent back to the consumer's handset for redemption in one of the 8 Dunkin Donuts outlets in Rome. Further interaction was encouraged with options to text further to obtain addresses of the franchise outlets, statistics regarding Dunkin Donuts or to enquire for employment opportunities. Redemption of the SMS coupon in-store and purchase of a Donut in addition automatically entered users into a draw for a free Piaggio scooter.

Why: To increase footfall in the Dunkin’ Donuts stores & raise awareness of the brand

Outcome: 20% increase in sales during the campaign period – of which 9% can be directly attributed to the SMS campaign 90% of the people claiming the free coffee purchased another product at the same time More than 50% of respondents opted to continue interaction following the initial SMS response, with 41% of those actually requesting the addresses of outlets