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A Spanish Premium SMS provider startup with good knowledge of the media market wanted a solution so that they could sell MMS images and ring tones.

They did printed marketing in magazine promoting the content and services. They also needed a simple way for ordering, billing and delivering the messages.

Using MMS Lite they created a back office system for organizing and retrieving Media. They used the web portal as a showcase, allowing users to create their own messages.

Using the MMS Lite Composer they created premium messages giving each message and ring tone an order code.

We set them up with SMS connections using short codes for the Spanish Operators Movistar, Airtel and Amena.

Using simple SMS order codes, such as <MMS 10234>, users could order content and bill thru the phone bill. The operator doing the final billing.

For delivery it was a major issue that the biggest operator was not running an MMSC. We selected Super MMS. Super MMS is great for premium content since these messages can not be forwarded, but the images can be saved to the phone.

We also helped them make a profit split deal with TV Text advertising, we added javagames, a chat module and jokes, doubling their turnover in 3 days.


Wanted to send graphical alerts to customers using their equipment. They had decided to use SMS.

SMS messages were not suited for displaying critical system information. To get an edge on their competitors they wanted to integrate system management functions directly into the hardware and let the customers use to console to set up alerts.

The hardware box only supporting simple TCP/IP connections could not handle MMS.

We set up a system where the the box sent us an email with the image as a mime attachment. In the subject field they put in the phone number of the receiver. The body containing status of the box.

We split it apart and generated an MMS message including the image and up to 32 KB of text. And a response field.

They were selling the Box globally so Super MMS was the answer. Using a extra feature of Super MMS the receiver could answer with the diagnose. The operators saw on the console when the message was read as well as the diagnose.


Wanted a turnkey solution with content to expand their premium sms business.

Delivering MMS Lite and Content. They installed it locally and used the external Interface to trigger the ordering of messages based upon their local setup of SMSC connections.

We added the thrid party MMS Compile function for MM7 connection to operators MMSC in Sweden and the XML function for connecting to operators in Norway, since the Norwegian operators wanted the rich media content and did the MMS compile in a middle ware product from CMG.


Wanted a public composer on their website allowing users to Compose their own messages based upon content from TV shows. Promoting tv Shows.

MMS Studio was chosen since they wanted a professional system hosted by the provider. We did a redesign of the LAL Public Composer, making a look alike of the corporate brand. One simple line of code and MMS Lite composer was included in the TV station website. A Bulk import of the media and we were ready to run.

All ordering was to be over the web and the tv station wished to sponsor the messages to get more viewers to the TV Show. We made a content archive containing content not shown previously. A well we made real time content by retrieving content directly from the production host.

Since a MMS message would cost 0,80 euro to send Super MMS was selected. The super MMS notification costs just the price of one SMS, lowering the cost to 0,10 euro pr. message.


Wanted a way to send stock exchange releases and other important information to key management. The financial press where writing critical articles about the management. As a key factor to stop this conform information had to be distributed to management.

Group messaging did it all. Allowing the secretary to send messages and get response from all of the key management. MS Word was the corporate standard for information and these documents rather large could not be sent by MMS, because of the 30 KB limit, Super MMS was used.

2 % of the freight was delayed to customers and a customer satisfaction report stated that something should be done so that when customers called the service desk should be able to track down shipments.

By adding a function where the drivers where pushed a message with information request with a request for online response the customer service could answer incoming calls and tell the customers exactly where the shipment was.